Class Actions Against Premium SMS Sweepstakes Promotions To Go Forward
Posted by: Andy Lustigman
January 04, 2008

Contests incorporated into popular shows such as American Idol, Deal or No Deal, 1 vs. 100, and The Apprentice have generated lawsuits by people claiming the contests are illegal lotteries. Now that four lawsuits have survived the first round of attempts to get them thrown out, it looks like they will become part of the new reality for the producers of these shows. The recently issued decisions out of the federal court in Los Angeles, California denying defendants' motions to dismiss class and representative action claims demonstrates the risk in having a "pay to play" component in sms game promotions.

Continue Reading