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Posted by: Andrew Lustigman On April 8, 2010, Andrew Lustigman will Speak at the American Bar Association's 25th Annual Intellectual Property Law Conference: "Texting, Toggling, Tagging, Tweeting: Copyright, Trademark and Advertising in New Media" in Arlington, VA . Online and social media are increasingly popular with marketers who want to take advantage of new technology, viral marketing and word of mouth exposure. As these new marketing channels are exploited, new legal concerns arise both from copyright and trademark perspectives.This program will include demonstrations of new technologies and discussion of their impact on copyright law, while also considering the unauthorized use of trademarks on social media sites. For Details on the ABA's 25th Annual Intellectual Property Law Conference, click here. |
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