Trudeau Banned from participation in production or publication of any infomercials
Posted by: Sheldon Lustigman
October 02, 2008

A federal district court imposes three year ban on marketer for participation in production or publication of any infomercials, for products including any books or publications in which he has an interest. While the FTC requested that judgment be entered for the full gross revenue received, in an unusual twist, the agency alternatively requested only the profit that he made. The court entered judgment for the amount of royalties that the defendant had received, and ordered that sum to be disgorged.

Continue Reading

FTC v. Direct Marketing Concepts, Inc., et. al.
Posted by: Sheldon Lustigman
October 01, 2008

In FTC v. Direct Marketing Concepts, Inc., et. al, the FTC obtained summary judgment against the marketers and its supporting firms relating to disease treatment, and weight loss infomercials, "Coral Calcium" and " Supreme Greens". Importantly, the federal district court held not only the marketing companies but the credit card processing intermediary ("Triad"), the media purchasing firm ("King Media") and the individuals liable for consumer redress in addition. The FTC also sought to recover royalties received by the company that organized the database.

Continue Reading