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Marketing and Advertising Law

 

Class action against Trump Exposes Risks Using Premium SMS For Sweeps Entries
Posted by: Andy Lustigman
March 05, 2007

A Georgia class action filed by an individual who played "Get Rich With Trump"-- a companion game to the popular "The Apprentice" television show -- by entering via a premium SMS, illustrates potential risks utilizing entry methods that have a fee associated with the use. Depending on how the suit turns out, the future of games utilizing SMS and other interactive channels, which include the payment of a fee as one potential method of entry, may be in jeopardy in at least certain states.

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