Rebate Laws Generate Confusion
Posted by: Andy Lustigman
November 24, 2006

As rebates become a more important factor in the purchase price, advertisers must contend with a growing hodge-podge of state laws on how a rebate price can be promoted and when a rebate form must be provided.

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Wall Street Seeks To Learn From and Influence FTC Rulemaking
Posted by: Andy Lustigman
November 16, 2006

I am amazed by a front-business page New York Times story - Why Short Sellers Want to Crash The Tupperware Party -- reporting that investors are short selling positions in companies such as Avon Products, Herbalife, and Pre-Paid Legal because of pending Federal Trade Commission rulemaking on business opportunity programs.   This news report shows that Wall Street is not only seeking to read tea leaves, but how some investors are going so far as to try to influence the promulgation of the regulation in order to advance the value of their short positions. 

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Jane Pauley Sues Over Ad Supplement In NYT
Posted by: Adam Solomon
November 03, 2006

Jane Pauley, the television news anchor has sued The New York Times and DeWitt Publishing, alleging she was misled to believe she was being interviewed for an article on mental health when she actually was being featured in a special advertising supplement. In a lawsuit filed in October 2006 in the U.S. District Court in Manhattan, Pauley seeks unspecified damages and to stop use of her name and image for advertising purposes.

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Web 2.0 Promotions
Posted by: Adam Solomon
November 01, 2006

Promotions are constantly embracing the latest technology and trends in an effort to capture the public's attention. Currently, Web 2.0 is shaping the Internet and is a driving force behind many promotions. Creating a "Web 2.0 Promotion" presents many new legal challenges that must be considered and carefully evaluated.

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