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Marketing and Advertising Law

 

INBLF Featured in Legal Business (Russia)
Posted by: Andy Lustigman
August 06, 2008

The International Network of Boutique Law Firms, of which The Lustigman Firm, P.C., is an active member serving as the advertising and marketing law firm for the New York Chapter, was prominently featured in the June 2008 issue of Legal Business (Russia), a leading legal periodical in Russia. A translation of the article is reprinted below.

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Pennsylvania Requires Licensing For Internet Payday Lenders
Posted by: Adam Solomon
July 29, 2008

The Pennsylvania Department of Banking will require Internet payday lenders and other out-of-state companies that make consumer loans to Pennsylvania residents to be licensed by the Department of Banking and comply with state laws.

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NY AG Settles with Auto Dealer for Using Deceptive Scratch-Off Game Cards to Lure Consumers
Posted by: Adam Solomon
July 23, 2008

A Nassau County auto dealer will pay consumers for persistently using misleading promotions intended to lure them into the dealership. The consumers, once baited into the dealership, were also subject to other fraudulent and unfair sales practices.

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RULING THAT NONCOMMERICAL CONTENT ON ATKINS DIET WEBSITE GETS FIRST AMENDMENT PROTECTION AFFIRMED BY SECOND CIRCUIT
Posted by: Jill Abitbol
July 07, 2008

The First Amendment's constitutional protection of speech loomed large in a recent Second Circuit Court of Appeals decision. In Gorran v. Atkins Nutritionals, Inc., No. 07-0120-cv (May 22, 2008), a disgruntled former Atkins dieter appealed the ruling by Judge Denny Chin of the Southern District of New York that dismissed his negligent misrepresentation, product liability, and state unfair competition claims.

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Payday Loan Lead Generators Settle FTC Charges
Posted by: Adam Solomon
June 25, 2008

Two payday loan lead generators have agreed to settle FTC charges that their Internet advertising stated payday loan costs and repayment periods without disclosing annual percentage rate (APR) information as federal law requires. The settlements require the respondents to disclose APR information in similar payday loan ads in the future and to comply in all other respects with the Truth in Lending Act (TILA) and its implementing Regulation Z. APR information helps consumers compare the costs of payday loans.

Attachments:
wglexhibits1-2.pdf
aliyahexhibit1.pdf

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FTC Cracks Down on Free Trial Offers
Posted by: Adam Solomon
June 18, 2008

Chances are you've gotten offers to try a product or service through a "free trial." Companies use these offers to sell a variety of items, from books and CDs to videos, magazines, and pills. But as part of a trial offer, a company also must tell you if any conditions are attached to the deal.

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New UK Consumer Protection Rules Enacted
Posted by: Sheldon Lustigman
June 18, 2008

Sweeping new consumer protection rules that provide civil and criminal penalties for a variety marketing practices have been enacted in the UK. The new law known as the Unfair Trading Regulations 2008 was enacted on May 26, 2008 and provides for statutory fines and up to two years imprisonment for violation, including some 31 commercial practices which are in all circumstances considered to be unfair.

Attachments:
UTRUK.PDF
UTRUKBusinessGuide.pdf

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FTC and Internet Free Trial Promoter Enter Into Stipulated Preliminary Injunction
Posted by: Adam Solomon
May 15, 2008

A website that offered "free trials" of its herbal products, including smoking cessation patches, has agreed to halt its allegedly deceptive practices, pending trial. The FTC sued NextClick Media alleging that the trials weren't free, the patches didn't work as claimed, and the operation was illegally debiting consumers' bank accounts without their authorization. In entering the Stipulated Preliminary Injunction the defendants have agreed to abide by a federal court order that bars them from making deceptive claims, restricts their ability to dissipate assets, requires them to preserve records and other evidence, and account for the money they made from their venture.

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Ninth Circuit Reverses Dismissal of Case Against Gerber for Deceptively Marketed Fruit Snacks
Posted by: Adam Solomon
May 12, 2008

Parents who purchased Gerber "Fruit Juice Snacks" brought a class action against Gerber alleging that its Fruit Juice Snacks product contained no fruit juice from oranges, peaches, strawberries or cherries as illustrated on the packaging. Instead it contained only grape juice from concentrate. The lawsuit also complained the product contained mostly corn syrup and sugar rather than juice. Claims were brought under California's false advertising and unfair competition statutes, and were governed by a "reasonable consumer" test.

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Tyson Told to Withdraw ?Raised Without Antibiotics? Advertisements
Posted by: Jill Abitbol
May 12, 2008

Competitors Sanderson Farms and Perdue Farms sued Tyson for nationally advertising its chicken as "Raised Without Antibiotics" and "Raised Without Antibiotics that impact antibiotic resistance in humans." A federal court recently issued a preliminary injunction ordering Tyson Foods to withdraw the advertisements at issue, finding that the ads are false and misleading to the consumer and could violate the Lanham Act's false advertising prohibition.

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Ninth Circuit Affirms $120 Million FTC Judgment After Defendants Fail to Comply With Settlement Agreement Requiring Lien on Real Estate
Posted by: Andy Lustigman
April 18, 2008

In FTC v. Seasilver USA, Inc., et. al. (CV-S-03-0676-RLH) (D. Nevada) defendants entered into a standard settlement agreement providing for injunctive relief and a monetary judgment, representing the approximate gross sales of the product, which was one hundred twenty million dollars. The Stipulated Final Judgment provided that all but three million dollars of the one hundred twenty million would be suspended provided certain monies were paid and security interests in property were provided. In the interim between the defendants executed the settlement agreement and the Commission approved the settlement, certain of the property listed was foreclosed upon and defendants were unable to provide the promised liens. The FTC therefore entered judgment for the full $120 million. The Ninth Circuit Court of Appeals affirmed, ruling that defendants should have expected that changing conditions could make their performance more difficult, and the $120 million amount was not barred as punitive.

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FTC Charges Three Internet Payday Lenders with Not Disclosing Required APR Information in Ads
Posted by: Adam Solomon
February 27, 2008

Three payday lenders have agreed to settle FTC charges that their Internet advertising stated the cost of loans without disclosing annual percentage rate information that federal law requires. This information helps consumers compare the costs of these payday loans to other payday loans and to alternative forms of short-term credit. Among other things, the settlements require that the lenders must disclose the annual percentage rate in similar loan ads in the future. As a reminder, marketers shoudl be careful to include key disclosures, such as the APR, as required by the Truth in Lending Act and Regulation Z when advertising certain credit offers.

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FTC and Seven States Sue Payment Processor
Posted by: Andy Lustigman
December 14, 2007

The FTC announced on December 11, 2007, that it along with seven state attorneys general filed suit in federal court against Your Money Access, LLC, a payment processor and its principals with violating federal and state laws by debiting, or attempting to debit from consumers' bank accounts on behalf of alleged fraudulent telemarketers and Internet-based merchants. The action is particularly noteworthy for the government's pursuit of a supplier for conduct beyond telemarketing. In particular, the FTC has included as part of its case, YMA's processing of Internet merchants under the unfairness prong of Section 5 of the FTC Act, with similar state-based claims asserted on behalf of the individual state attorneys general.

Attachments:
071211complaint.pdf

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SUBSTANTIAL Discount on 11/27 E-mail Conference For Non-Lawyers
Posted by: Jonathan Ezor
November 21, 2007

11/27/07 e-mail conference now significantly discounted. Click below to find out more.

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Attorney General Settles with Dealer and Ad Firm for Deceptive Auto Marketing
Posted by: Adam Solomon
November 19, 2007

Washington Attorney Rob McKenna reached a settlement with Bruce Titus Automotive Group and Louisiana-based Level 10 Marketing, Inc., resolving allegations that the defendants advertised cars without disclosing all the terms, including how many vehicles were available at a specific price; that they suggested that financing could be guaranteed regardless of a consumer's credit history; and used "simulated checks" and contest promotions to mislead consumers.

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Response Magazine Dietary Supplement cGMPs Article Now Online
Posted by: Andy Lustigman
November 05, 2007

The Response Magazine article "New FDA Dietary Supplement Rule Presents Challenges" is now available here. The article highlights the final rule recently issued by the United States Food and Drug Administration (FDA) increases the risk of a product recall to marketers of dietary supplement products on grounds of misbranding, and provides insight as to compliance.

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Response Magazine Dietary Supplement cGMPs Article Now Online
Posted by: Andy Lustigman
November 05, 2007

The Response Magazine article "New FDA Dietary Supplement Rule Presents Challenges" is now available here. The article highlights the final rule recently issued by the United States Food and Drug Administration (FDA) increases the risk of a product recall to marketers of dietary supplement products on grounds of misbranding, and provides insight as to compliance.

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New York Fur Labeling Law To Take Effect
Posted by: Andy Lustigman
October 05, 2007

On August 15, 2007, New York Governor Elliot Spitzer signed into law an amendment to the New York General Business Law in relation to selling and manufacturing of fur-bearing articles of clothing. The New York law, which takes effect on November 13, 2007, prohibits anyone from knowingly importing for profit, selling at retail, offering for sale at retail, or manufacturing articles of clothing which include, or have attached in any quantity and of any value, fur that is not labeled as being either "faux fur" or "real fur", or is incorrectly labeled.

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FDA Issues cGMP Rule on Dietary Supplements
Posted by: Andy Lustigman
June 25, 2007

On June 25, 2007, the FDA issued a final rule on dietary supplement manufacturing practices that impacts not just manufacturers, but those who package, label and hold dietary supplement products.  Ten years in the making, the FDA final rule establishes dietary supplement cGMPs (current Good Manufacturing Practices) relating to manufacturing, packaging, labeling, or holding dietary supplements to ensure the quality of the dietary supplements. cGMPS: manufacturing process incorporates a set of controls akin to drug manufacturing in the design, production processes, and sampling process to assure that finished products have the identity, purity, strength, and composition that meet specifications established in the master manufacturing record and that they are not adulterated.

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DMA Issues Reminder Guidance In Response To NY Times Article On Suppliers
Posted by: Andy Lustigman
May 30, 2007

The DMA has issued a "Guidance on Responsible Use of Marketing Lists" in response to the NY Times articles accusing suppliers of providing customer lists to unscrupulous marketers. The Guidance reminds suppliers that the Federal Trade Commission (FTC) takes the position that list providers share some responsibility for how their data will be used.

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